Overview

BigUniverse.com offers hundreds of free digital children's books as its core product. Complementing this is an active online community centered around children's books and providing resources for raising globally aware children. Advertisers of consumer-oriented products can reach a global audience (with an emphasis on North America) through our website using one of the following two options:

Ads inside our free books.
Ads on our web pages.

The advertisements can be targeted to adults or children, based on the intended age group of the book or web page in which they appear. Note that our web pages are intended primarily for adults.

Advertising Guidelines

When advertising to children, we strive to follow the "Self-Regulatory Guidelines for Children's Advertising" established by the Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus. The following are excerpts taken directly from these guidelines. For the complete guidelines, please visit http://caru.org.

Advertising directed towards children should not be deceptive.
All disclosures and disclaimers material to children should be understandable to the children in the intended audience, taking into account their limited vocabularies and level of language skills.
Advertisers should recognize that the mere appearance of a celebrity or authority figure with a product can significantly alter a child's perception of the product.
Advertising should not be presented in a manner that blurs the distinction between advertising and program/editorial content in ways that would be misleading to children.
Advertisers should recognize that their use of premiums, kids’ clubs, contests and sweepstakes has the potential to enhance the appeal of their products to children.
Advertising should not urge children to ask parents or others to buy products.
Advertisers should not advertise products directly to children that pose safety risks to them.

Please note that while we try our best to display appropriate advertisements, parents retain the prime responsibility of providing guidance to their children.